Hytera UK, alongside UK distributor Zycomm Electronics, recently launched a powerful range of professional radio solutions to their Scottish dealer network at Winton House near Edinburgh. The B2B conference and launch event ran over two days.
Based in Slough in Berkshire and a subsidiary of China’s number 1 and the world’s number 2 radio terminal manufacturer, Hytera UK distributes their range of analogue, DMR and TETRA radios and solutions to dealers across the UK, Ireland, France, BeNeLux and Scandinavia.
Their innovative radios are used by a range of businesses across almost every vertical market including hospitality, retail, manufacturing, utilities, education, oil and gas, transport and public safety.
This client story is based on feedback from Daniel Frith, Key Account Manager at Hytera UK, who headed up the dealer event.
What were your aims for the launch event?
“The aim of the launch event and conference was to give dealers an opportunity to identify the applications and radio solutions that would be relevant for their customers, the end-users,” said Daniel Frith.
“It allows the dealers to focus on their business needs in terms of radio communications and applications. It also gives us the opportunity to provide information to a large group and also develop our relationships with them individually.
“We chose Winton House as the venue because it’s in a fantastic location in beautiful East Lothian countryside close to Edinburgh. The conference venue had to have sufficient gravitas to complement the Hytera brand.
“The professional-looking video on the website gave a good impression. Also indications on the website and talking to James gave us confidence that the venue could more than handle the type of launch event we wanted to hold.”
Who did you invite?
“Mainly our re-sellers or “dealers”, who re-sell our equipment to the end-users of radio solutions. They are experts in their fields as far as radio communications and radio and IP integration is concerned,” continues Daniel Frith.
“Also present were our application partners. These companies develop applications to enhance radio solutions including indoor-outdoor tracking solutions, telephony-to-radio integration, alarm integration and more.”
What hospitality was provided for your conference?
“Teas, coffees and snacks were provided throughout the day, and a buffet lunch was laid on at lunchtime.
“James and other members of the event team at Winton House also assisted with set-up and taking down our equipment, banners and more, as well as providing a lot of other hospitality over all 3 days we were here!
“The feedback from our guests was completely positive. Several of our dealers commented that it was amongst the most professional events they’d been to. The quality of the food was fantastic, and the hospitality ensured that the day ran seamlessly. All the feedback received was great.”
How well did the conference facilities provided by Winton meet your needs?
“Again, the conference facilities were very good. We did have to bring our own screen and projector but every other need was met well. To be honest, we would have probably brought the screen and projector ourselves anyway. Overall, our needs were met well.”
How do you measure the success of your launch event?
“We measure the launch event’s success in attendance and positive feedback. Longer term, we will measure it in sales (both direct and through distribution) achieved by our Scottish re-sellers.
“The attendance exceeded expectations and, as mentioned, feedback was universally positive.
“Winton House is a fantastic location and a large, open house with lots of great paintings and antiques, but the venue’s history is well balanced with modern facilities. Lots of parking was something we hadn’t found at other venues we approached.”
Do you have any ideas or suggestions on how we could improve conferences at Winton House?
“Potentially a new projector would be the only suggestion. But I guess this wouldn’t be used often and it wasn’t an issue for us to bring our own.
Daniel Frith says in conclusion: “The venue, staff and facilities were, without exception, outstanding. We and our guests felt welcome from start to finish.”
